How Storyboarding Helps Create Visual Content

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Even writers and brands who understand the importance of digital content and meeting audiences where they live online often have a bit of a learning curve when it comes to understanding digital, and especially visual, media. But mashups of traditional…

Award-Winning Custom Publisher on Winning Content Tips for Brands and Freelancers


Publishing content has become as easy as clicking a mouse, and technology make rich analytics and data analysis easy for even the most technophobic marketers. But creating great content—content that solves for long-term goals—remains a big challenge for brands and…

Reddit Co-Founder Alexis Ohanian on Defeating Linkbait, Surviving Personal Attacks


Alexis Ohanian is best known as the co-founder of news aggregator Reddit but he’s an overachiever, of course. He also founded Breadpig, an organization that helps creative types with business, media and crowdfunding strategies and which donates much of its…

Tips from the Pros: 3 PR Mistakes to Avoid

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Commissioning a public relations firm to run a marketing campaign isn’t cheap. But are those expensive agencies worth the pretty penny they charge in an age of atomized media consumption? The PR world is beset by startups that are using technology to…

Mnookin: how to make the complex into compelling journalism

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You may not think of science or historical non-fiction as gripping writing genres, but even subjects evocative of dry, expository textbooks can be thrilling page-turners, author Seth Mnookin says.
Mnookin, author of The Panic Virus: The True Story Behind the Vaccine-Autism…