Dallas Does The Economist

stack of newspapers

How does a daily newspaper with a storied history and stellar reporting chops cope with a tough advertising and circulation environment? Become The Economist of local newspapers, says Jim Moroney, publisher and chief executive of the Dallas Morning News. Well,…

Your Brand Or Their Brand?


Much has been made of the decline of corporate brands and the rise of personal ones. In journalism, media companies have been coaxing—sometimes dragging—their reporters toward using social media tools to gather their own audiences believing that writers can bring…