6 New Social Media Apps Brands Are Using To Reach Audiences

New Social Media Apps

Social media apps have become a mainstay in marketing, but with 300 apps created every day, it’s not easy to know which ones are worth your time. To help you weed through the “App Amazon” we compiled a list of…

Why Brands Should Publish Content On LinkedIn

Why Brands Should Use LinkedIn

You already write blog posts, manage your social media feeds and create email campaigns, but should brands add publishing content to LinkedIn to the to-do list?
LinkedIn rolled out a new blog-like publishing feature in February. Brands can create and publish…

Are White Papers Dead?

Are White Papers Dead?

Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics,…

Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

In the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.
To keep…

5 Habits of Highly Effective Content Managers

Effective Habits of Content Managers

There are thousands of people who create and maintain content, but there’s a much smaller group of content managers who are highly effective. These content superheroes can write killer stories, capture the attention of an audience, maintain a tight editorial calendar and build…

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