What Marketers Can Learn From The Evolution Of Care Bears & Strawberry Shortcake

What Marketers Can Learn From The Evolution of Care Bears & Strawberry Shortcake

Every adult remembers getting the toy of their dreams, whether it was a Barbie, Nintendo, Mr. Potato Head, Etch A Sketch or a Care Bear. You ripped that present open, held it up, did a little dance and started playing…

Want To Improve Audience Retention? Create Brand Videos

Want to Improve Audience Retention? Create Videos

Videos are memorable, no question about it. After all, who doesn’t remember the Gangnam Style video? The catchy tune and matching dance moves made it a viral hit. Today, the video has 2.1 billion hits. (Yes, billion with a ‘b’).…

Use Social Media Contests To Bring In User-Generated Content

Social Media Contests That Bring in User-Generated Conten

Now more than ever, brands are reaping big rewards by hosting social media contests. Contests build buzz, get fans engaged, establish a rapport and – if done correctly – can result in user-generated content that be used in future marketing…

Shifting Content Trends To Embrace In 2015

Content Trends For 2015

As the end of 2014 draws near, content marketers everywhere are reviewing the past year’s strategies and making plans for next year. Content marketing is a rapidly evolving field, which means marketers have to be ready for shifting trends in…

Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday Marketing

With stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average…

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