Are White Papers Dead?

Are White Papers Dead?

Are White Papers Dead?Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics, do white papers still warrant a place at the table?

To hash out this white paper debate, we asked two content managers – with opposing views – to weigh in. Michael Montgomery, who owns a fundraising and economic development consulting agency, says it’s time to take white papers off the buffet. Soren Ryherd, president of marketing firm Working Planet, on the other hand, says white papers are an essential part of a reader’s diet. Check out their arguments below.

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Improve Your Brand With Better Customer Service On Social Media

Improved Customer Support

Improved Customer SupportAs a brand, the last thing you want is a reputation for poor customer service. This goes beyond interactions in brick-and-mortar establishments, should they apply, and it absolutely applies to digital interactions. Today more than ever customers are reaching out via Facebook, Twitter and Yelp to ask questions and leave feedback, and the amount of digital exposure can be tremendous.

While you need to have this feedback on your radar, even more important is your response or lack thereof. To help guide you, we compiled a list of tips to keep your engagement train on the right track.

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Manage Social Media Posts With Hootsuite To Reclaim Wasted Time

Hootsuite Streams

Save Time With HootsuiteHow many social media platforms does your brand use? If you’re using more than one, it might be worth your time to employ a social media management tool. There are several to choose from including HootsuiteTweetDeck and Sprout Social.

What’s so great about a social media management site? The biggest benefit is that you can access, monitor, post, schedule and track all of your posts and platforms from one central location. That’s right; you don’t have to log into a bazillion sites, post to each one and read metrics on a variety of dashboards.

For Matthew Iscoe, the marketing manager for Thriving Firm, a company that helps accountants create a sound practice, Hootsuite is the way to untangle his social media mayhem.

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Don’t Panic: What To Do When Readership Drops

Handle A Drop In Readership

Handle A Drop In ReadershipWhether you’re just starting a blog or have a widely read website, there may come a time when your readership drops. If new leads and loyal customers aren’t checking out your content as much as they once were, it’s time to make some changes.

“Change is the natural state of things, especially in the fast-moving world of content and social,” Matthew Turner, owner of marketing firm Boston Turner Group, says. “For many content creators and directors, finding the right mix of topics and information is one big science experiment.”

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