Why Brands Should Publish Content On LinkedIn

Why Brands Should Use LinkedIn

Why Brands Should Use LinkedInYou already write blog posts, manage your social media feeds and create email campaigns, but should brands add publishing content to LinkedIn to the to-do list?

LinkedIn rolled out a new blog-like publishing feature in February. Brands can create and publish content on their company pages and share it with their industry-specific audiences. Similar to other social media platforms, readers can “Like” the content and leave comments. Plus, the posts are archived on your company page and accessible at any time.

Gary Frisch, founder of Swordfish Communications, has embraced the new tool and says he can’t think of any downside to publishing on LinkedIn.

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Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Content Marketing Isn't Forbidden TerritoryAnother paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling moral conundrums as they scout better-paying gigs over in the marketing world.

Content marketing is a step removed from traditional marketing. Rather than simply putting out a display ad and hoping customers bite, companies are creating and publishing content that has real value for the consumer. Whether it’s a weight loss company that puts out a magazine or a car company that runs a blog about the industry, the content is meant to attract new customers and keep them coming back for more.

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An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Intel iQ HomepageLuke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous example of the power of content marketing. Chris Schumerth spoke with Luke on behalf of Ebyline to learn about Intel’s content marketing plans, the new wave of engagement metrics, and the future of traditional journalism. Be sure to follow Luke on Twitter here.

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Make Conducting Professional Interviews Easy With These Free (Or Cheap) Tools

Interview Tools

Interview ToolsWhether interviews are your bread-and-butter or you simply grit your teeth and bear them, they are an inevitable part of every freelance writer’s life. But these tools can help you streamline the interview process so you can get back to doing what you do best — writing your piece.

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Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

Content Lies You Probably BelieveIn the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.

To keep you in the know, we worked with two content marketers to highlight five of the biggest content marketing falsities that many people still believe.

Jill Brown, owner of marketing company Duchess and former marketer for The Walt Disney Company, weighed in on the topic, as did Joe Pawlikowski, the marketing team leader for PushFire, a digital marketing agency. He shared some of the content lies he sees on a regular basis in their New York City office. With Jill and Joe’s help, we put together a list of content marketing lies that exist today.

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