Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand AwarenessIf someone asked you to list the forms content marketing takes, what would you say? Most likely you’d rattle off things like blog posts, feature-length articles and how-to guides. These answers are all correct, but it stands to point out how rarely we associate video with content marketing.

A well-created video can boost your brand awareness and increase engagement. To get your video mojo moving, here are four examples of videos that can elevate your business or product.

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The Brands With The Best Grades On Back To School Content

Brands Doing Back To School Right

Brands Doing Back To School RightWith classes fully in session, it’s time to see if your back to school content made the grade.

It’s no secret that the back to school season is a big money maker. According to the National Retail Federation, the average family spent an average of $669 this year on clothes and supplies. Millennials even shelled out their own money to make sure they had the latest school gadgets in hand.

What did your brand do to capitalize on the financially-infused fervor that is back to school? Let’s take a look at some brands that aced the test this year.

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Overcome All Obstacles: Tough Mudder’s Comprehensive Marketing Strategy

Tough Mudder Marketing

Tough Mudder MarketingTough Mudder, the company behind the international series of grueling obstacle courses, has enrolled more than a million challengers in its events. While the teamwork-oriented series has an immediate appeal to many demographics, the social media and internet marketing presence the business has built has driven its popularity to extraordinary heights.

With the emergence of competitors like the Warrior Dash and Spartan Race, as well as the original Tough Guy competition, the endurance race market has seen a rapid buildup of competition since 2010. But through a combination of brilliant content marketing, necessary exclusivity, philanthropy, and established internet business processes, Tough Mudder remains a formidable presence.

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Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.

But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.

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4 Of The Biggest Big Brand Blunders On Social Media

Big Brand Social Media Mistakes

Big Brand Social Media MistakesWhether you’re a company of one or one hundred, managing your social media reputation is an important part of daily upkeep. From the old faithful sites of Facebook and Twitter to newer sites like Pinterest and Instagram, there’s a lot to of outbound messaging to juggle.

And it’s not always an easy job. Plenty of major brands have made slipups while trying to be social. To make sure your social media act gets rave reviews, we’ve put together a list of social media blunders so you can avoid the same pitfalls.

To help provide further commentary, we asked two social media managers, Natalie Bidnick, who works for a public relations firm, and Kristen Marquis, who runs her own online marketing company, to help us sift through some social media mistakes and extract some take-home lessons.

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