Freelance Writing Rates: A Guide To Help You Set Prices In 2015

Freelance Writing Rates: A Guide To Help You Set Fair Prices in 2015

Freelance Writing Rates: A Guide To Help You Set Fair Prices in 2015

As we kick off 2015, it’s a good time to take a look at what’s ahead. Content marketing has become the go-to marketing tool for brands big and small, and it looks like that trend will only increase in the coming year.

As demand increases, so does the need for freelance writers. To help you plan for the year ahead, we reviewed the increasing demand for content, looked at the size of the freelance writing pool and tried to answer the age-old question: how much should you pay a freelance writer?

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4 Tools That Make Content Creation A Breeze

4 Tools that Make Content Creation A Breeze

4 Tools that Make Content Creation A BreezeCreating high quality content for a brand takes time and talent. No one knows that better than Amy Fitzgerald, a content marketing writer who helps two wedding-based brands, Ever After and Chapel of the Flowers, create content that converts viewers into customers.

On a daily basis she’s creating articles, monitoring and posting content to social sites, finding and editing images to accompany content, looking for content trends that fit the industry, handling customer comments online and delegating PR requests. With that kind of workload, it’s no wonder this VP of marketing and self-proclaimed “curator of awesome” sought out a few tools to cross tasks off of her to-do list.

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What Marketers Can Learn From The Evolution Of Care Bears & Strawberry Shortcake

What Marketers Can Learn From The Evolution of Care Bears & Strawberry Shortcake

What Marketers Can Learn From The Evolution of Care Bears & Strawberry ShortcakeEvery adult remembers getting the toy of their dreams, whether it was a Barbie, Nintendo, Mr. Potato Head, Etch A Sketch or a Care Bear. You ripped that present open, held it up, did a little dance and started playing with it without opening another present.

Now, decades later you may have noticed that many of these classic toys are still around, but with a few modern twists. To survive on the store shelves for so many years, toy brands like American Greetings Properties (AGP), which created iconic toys like Strawberry Shortcake and Care Bears, must constantly evolve.

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Want To Improve Audience Retention? Create Brand Videos

Want to Improve Audience Retention? Create Videos

Want to Improve Audience Retention? Create VideosVideos are memorable, no question about it. After all, who doesn’t remember the Gangnam Style video? The catchy tune and matching dance moves made it a viral hit. Today, the video has 2.1 billion hits. (Yes, billion with a ‘b’). Super Bowl ads, cat videos – let’s face it – people love video.

More and more brands are jumping on board the video train. Why? Videos can improve audience retention. Brands are always looking for ways to create and maintain customer loyalty, says Justin Kerby, the co-founder of marketing company CAVE Social. One of the best ways to do that is through branded videos.

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Use Social Media Contests To Bring In User-Generated Content

Social Media Contests That Bring in User-Generated Conten

Social Media Contests That Bring in User-Generated ContenNow more than ever, brands are reaping big rewards by hosting social media contests. Contests build buzz, get fans engaged, establish a rapport and – if done correctly – can result in user-generated content that be used in future marketing efforts.

We have a list of social media contests that can bring in a bunch of that user-generated content. These real-life examples increased engagement and as a result created marketing materials that can be used for years to come.

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