ASJA’s New Avenues Conference Takes Place This Weekend

Peter Beller

As the freelancing landscape continues to change, the American Society of Journalists and Authors has kept pace. To further explore and embrace these shifts, the ASJA is hosting its New Avenues conference in San Francisco on October 10th and 11th. The event will take place on the campus of San Francisco State University.

With the increase in demand for high quality content marketing and native advertising, new job opportunities are developing for journalists. Though print publications may be shrinking – both The New York Times and CNN recently announced downsizing measures – it doesn’t mean that the home for talented writers and other freelancers is shrinking. ASJA’s goal is to help its members, independent writers, understand the marketplace, and New Avenues should be the perfect place for that discussion to develop. Kara Swisher, co-CEO of <re/code> and former co-executive editor will present the keynote speech.

Peter Beller

Ebyline’s Vice President of Content, Peter Beller.

In addition to Swisher (and many others), Ebyline’s own Vice President of Content, Peter Beller, will also be in attendance, participating on a panel helmed by Michelle Rafter. Rafter, owner of

WordCount editorial services, will direct a discussion on the capabilities of web-based publishing platforms like Ebyline, Scripted, and Contently. The panel will take place at 1PM PDT on Friday, October 10th. 

If you’re following along on social media, follow #ASJANewAves, @ASJAChat, and @Ebyline to keep up with the Twitter news. And if you’re in attendance, drop us a line – we’d love to hear about it!


What It Takes To Be An Ebyline Approved Freelancer

Ebyline is now offering free seven day trialsTo date, Ebyline has combined with publishers to produce over 170,000 pieces of content. But none of this would be possible without an outstanding team of freelancers. This group of 12,000 talented journalists spans the globe, representing 73 countries, and provides coverage of over 3,800 topics.

Of those journalists, just over 15% are Ebyline Approved Freelancers. These individuals have passed a rigorous vetting process to gain full access to the Ebyline Pitch Board and earn the profile badge that indicates their approved status to publishers. Those who have made it are veteran journalists with experience writing for publications like The New York Times, the Associated Press, ESPN, Vogue, Wired, and more.

Becoming a qualified Ebyline freelancer is no easy feat. Over the past six months, only 18% of submissions have made it through the approval process. But what exactly does it take to become one?

[Read more...]

Blog Killers: The Fatal Flaws In Content Strategies

Blog Killers: Why Blogs Fail

Blog Killers: Why Blogs Fail

Whether your blog is part of your marketing strategy or your site’s main product offering, it can be a challenge to bring your content the traffic that you want. While it’s simple enough to get a blog started, there are a number of hurdles on the way to a successful site, and a few small mistakes can crush a blog before it even gets off the ground.

To help avoid those traps, we’ve put together a list of some of the major pitfalls that content creators often encounter. From planning and execution through distribution, make sure you avoid these mistakes at all costs.

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What Happened To Google Authorship?

Google Logo

Google LogoWhy does Google Authorship look different? It’s not a mistake. There’s nothing wrong with your account, or the plugin, or the way you’ve worked through the somewhat confusing setup process. Instead, Google has voluntarily stripped down the feature, citing the desire to provide a better mobile interface with less clutter.

The revamp will likely lead to a reduction in clickthroughs, though it doesn’t look like actual search ranking will suffer. However, the change has led to some interesting theories about the future of Google+ and just where Google plans to go from here.

[Read more...]