Content Marketing World 2014 begins on Monday, bringing the world’s best and brightest online marketers to Cleveland, OH. Ebyline is pleased to announce that its very own Vice President of Content, Peter Beller, will be moderating a panel discussion on how brands with content publishing strategies can use traditional journalism practices for modern marketing purposes.
The discussion, What Brands Can Learn from the Newsroom, will take place on Wednesday at 3:15 p.m. EDT. The panelists, all experts in the branded content marketing space, are Jen Dennis of Bed, Bath, and Beyond, Claire Robinson of Forbes Media, and Nicole Smith of Dell.
Jen Dennis is a content marketing consultant currently focused on Bed, Bath, and Beyond’s blog, Above and Beyond. The blog takes run-of-the-mill, consumer-facing topics and repackages them as engaging, inspiring articles. This isn’t Jen’s first foray into content marketing, though; her experience also includes editorial and production roles for a number of Condé Nast properties, including Modern Bride and Gourmet magazines.
Claire Robinson, senior director of brand media production at Forbes Media, manages the company’s BrandVoice program. BrandVoice translates the viewpoints and messages of advertisers into content that readers can find on Forbes.com. With an extensive editorial background that includes time at Forbes and AOL News, Claire has nearly 20 years of experience in the industry.
Nicole Smith is the managing editor of Dell’s Tech Page One, the computing giant’s tech news site. Tech Page One has established Dell as a hub for IT news leaders and is an outstanding example of how content marketing can have a positive impact on a brand and its consumers. Nicole also has traditional newsroom experience in the publishing world, including work at the Los Angeles Times and Newsday.
The panel will cover topics including how to design content for an identified audience, how to elicit the best content from professional journalists and freelancers, and the best ways to organically promote original content. For those attending the conference, keep an eye out for Ebyline’s Bill Momary and Matt Gray as well; you can find them at booth 65.
If you can’t make it to Cleveland next week, check back here for updates and more panel coverage.