Programmatic Buying

Ebyline’s new report Content That Sells shows you how

Did you know that content marketing may well has started back in the 19th Century when tractor maker John Deere began publishing The Furrow? Using great content to connect with … "/>

Great Content is Bigger Than it Looks

Programmatic Buying

Ebyline’s new report Content That Sells shows you how

Did you know that content marketing may well has started back in the 19th Century when tractor maker John Deere began publishing The Furrow? Using great content to connect with customers is obviously now new; but the scale and reach of content marketing has exploded in recent years and what was once a niche strategy for only for the very biggest brands is now an essential tool for every business.

“Marketing departments can’t market the way they used to…the new advertising is great content,” says Joe Pulizzi, founder of the Content Marketing Institute, in Ebyline’s new report Content That Sells: The new content marketing basics anyone can use.

As content marketing migrates down to small and medium-sized firms, business owners and marketers are finding that content is an affordable strategy that helps them compete with the big guys—traditional advertising media remain relatively expensive for smaller firms and online channels require dedicated resources and technical know-how to master. Content marketing, in contrast, requires mostly imagination, passion for one’s brand, a desire to connect with your customers and give them information they need.

Content That Sells is packed with strategies and tactics to help you launch into content marketing or accelerate your existing program. You’ll find helpful advice from content pros like W20 Group’s Michael Brito and Copyblogger’s Brian Clark and the latest data for benchmarking against peers. Best of all, Content That Sells is free to download and is a great introduction to how brands and marketers can use professional journalists to put out top-quality content that expands brand awareness, attracts prospective customers and keeps existing clients engaged with your firm.

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About Ebyline Staff

Ebyline connects quality content creators around the globe with brands, agencies and publishers in need of trusted, original content. Follow Ebyline on Twitter.

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