http://ebyline.biz/2011/09/freelancer-thursday-bram-on-pricing-infoproducts-working-with-subcontractors/25b273c50116/" rel="attachment wp-att-1514Freelance writer http://www.thursdaybram.com/Thursday Bram has contributed to websites including CNET, GigaOM, and Lifehack. She’s also created a variety of information products like ebooks and online classes and recently launched an online membership site at http://www.enhancedfreelance.com/EnhancedFreelance. Ebyline chatted with Thursday … "/>

Prolific Freelancer Thursday Bram on Pricing Infoproducts, Working with Subcontractors

Freelance writer Thursday Bram has contributed to websites including CNET, GigaOM, and Lifehack. She’s also created a variety of information products like ebooks and online classes and recently launched an online membership site at EnhancedFreelance.

Ebyline chatted with Thursday about media trends and new opportunities for writers.

Ebyline: What are some of the limitations of the traditional hourly or per project freelance model where you’re working with clients? How can freelancers bust out of that model?

Thursday:
The biggest limitation, especially to charging hourly, is that every freelance writer has only 24 hours in every day — and if we try to work all of them, it tends to end poorly. At the very least, a lack of sleep makes for less than excellent work. There are certainly other limitations, as well, but that’s the limitation that I’ve run up against the most often. It means that the amount of money that can be made by someone that purely freelances is limited.

Breaking out of that hourly model is crucial. Charging per project is an important first step, because it means that you’ve got room to start exploring if there are time intensive parts of the work you do can be outsourced. I have a virtual assistant who can handle repetitive tasks, like tracking down email addresses for potential sources, freeing me up to do more actual writing. From there, it’s a question of what additional income sources you can think of that fit well with your specialties. That might mean subcontracting out work, creating ebooks or something entirely different.

When and why did you decide to start working with subcontractors? 

I’ve actually been working with one of army subcontractors for well over a year now. What sparked the idea to bring her on was a client who wanted me on a project where the budget was too low for me to actually take on. But I knew a writer who could handle the work with some editing and charged a rate that would allow me to get the posts written and still budget a little of my time for the necessary editing. It felt like a win all around.

Nowadays a lot of writers monetize their content by selling infoproducts but prices for those products are all over the map. What are your thoughts on pricing infoproducts?

Pricing can be tough, just because one group of buyers might be willing to pay a lot more than others. The first thing that I look at when I’m creating a new product is how much time I’m going to put into it. That’s in contrast to what some people will tell you (“look at the audience size” is pretty common advice). I want to know what I need to make for a project to make financial sense for me. From there, I’ll make a table of how many copies I need to sell at which price points for a total. Then I’ll run down the numbers to see what I think is realistic  There’s a bit of gut instinct at play, but you can usually get a good feel based on your research.

One of the dangers with infoproducts and content marketing is that you share too much and give away the farm for free or you don’t share enough and readers wonder if the product is all hype. Any thoughts on finding the right balance?

I’m happy to give away plenty of information in general. I blog all over the place and have given away plenty of free ebooks and the like. But I don’t generally do a lot of free information in connection with a specific product. I think that having built up my expertise is enough.

Another reason that I’m not scared to be forthcoming with free information is because much of what I write about (and sell in product form) is not some secret great truth. I learned most of it for free, by trial and error, reading everything in sight and bothering people who know more. What I’m really offering in a product is organization and guidance through all that information. And most people really do find that worth paying for.

I’ve seen a few other freelancer writers create membership communities as you’ve done. Do you think these communities are the new ebook or blog? Or is there another emerging trend you’re noticing?

I actually see live events being one of the big trends coming up. There have always been tons of forums and membership sites for freelancers (think about all those sites that offer guidelines for publications behind pay walls). I definitely can tell that there’s a lot of differences between the membership sites that have been started in the past few months. Mine really focuses on building up a business as a whole — marketing, additional income sources and the like. I’ve seen one that’s much more of a mentorship program and another that’s more geared towards honing writing abilities.

About Susan Johnston

Susan Johnston is a Boston-based freelance writer whose work appears in Bankrate.com, The Boston Globe, The Christian Science Monitor, MediaBistro.com, Parade Magazine, and SELF, among other places. She is the author of The Urban Muse Guide to Online Writing Markets and blogs at The Urban Muse.

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