Whether you like it or not, freelance writing is all about marketing. You need to not only market your services, but also market the idea of who you are and what makes you different than the millions of other freelancers out there. Writer Leo Babauta ruminates on the 10 Essential Marketing Skills For Freelancers in blog post for Freelance Switch: “As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.” Babauta has a point. Freelancing is all about doing-it-yourself, so if you want to push your career to the next level, here are 5 tips on how to market DIY style:
Blog. It’s been said many times before, but the blog is the new resume. If you don’t have a blog, learn how to start one up. And don’t just rant about politics and talk about your cat. Make your blog look professional, write about things that would look good to potential clients, and offer your services to others (with contact info, of course). If you are a designer, be sure that the design is clean and creative. If you are a photographer, the photos should knock them out. If you’re a writer, have only your best writing on your blog. In all cases, have a simple, clean layout with well-written words. If you’re not good at this yet, constantly learn and refine. Look at other professional blogs for inspiration, then tweak. Then edit some more.
Collaboration. One of the best ways to market yourself as a freelance writer is to collaborate with others. Instead of only working by yourself, offer your talents on a project. If you’re a writer, offer to collaborate with other bloggers — if you give them some free writing (do a guest post), you have just reached a wider audience, and you’ve developed a relationship with another blogger. You can do the same with whatever service you offer — offer it up for free (or at a discounted rate) so you can develop relationships and reach a wider audience.
Listings. Be sure that you’re on all the freelance job sites, or at least the ones that apply most to the service you offer or the market you’re aiming for. You don’t have many words to make a pitch, so offer a few words to differentiate yourself and a link to your blog if possible.
Business card. Don’t go with anything tacky or overly complicated. Keep it simple, professional. The fewer items on your card, the better. Really, all you need is your name, your service and your email address, but you can put a slogan or logo if that works for you. Also, some have argued that the new business card is to simply say “Google me”. If so, be sure that you’ve researched your Google results thoroughly.
Email skills. This is how I do most of my marketing, in combination with the blog and collaboration ideas listed above. I’ll simply email someone to see if they’re interested. I’ll do a short pitch about myself and my services (a short paragraph) and make them an offer. If they write back, great. If not, you can either follow up or move on to the next one. Don’t be too pushy. Again, be professional, and offer a link or two to show samples of your work. People don’t have a lot of time to read emails, so be sure to keep it short. Be friendly and professional. And make them an offer they can’t refuse (not a “Godfather”-style offer, though).
To read the other 5 of Babauta’s tips, check out the full article at Freelance Switch.
How do you market yourself as a freelance writer? Any successes? Any failures? Let us know in the comments!