How to Pitch Podcasts, Slideshows and Multimedia Packages

One way to generate more income as a freelance writer is to pitch a package to potential clients. Instead of only pitching an article, throw in a podcast, slideshow, and/or video. But don’t give it away, and charge more if it is edited.

If you’re writing a feature story on an event but you also have great photography skills, ask if you can take photos. But go one step further: propose putting together a slide show. If you also have the equipment and can shoot video, recommend that too. Keep the video clips short though — it’s a good rule to keep videos around two minutes. If you’re covering a local government meeting, tell your client you’ll record the audio of the entire meeting, and they can publish it as a public service on their website. Even better, if you have a laptop and a quality video camera, ask the client if you can “livestream” the meeting so their websites readers can watch it live from their website.

Afi Odelia-Scruggs, who has been freelancing full time since 2004, got her start as a reporter in the 1980s. She now mainly works as a freelance photographer for Cleveland Heights and Beachwood Patch sites in Ohio.

“I got into video reluctantly and through that, went into audio,” she said.

Odeli-Scruggs contributes a weekly slide show. Recently, she covered a fifth-grade graduation.

In 2008, she wrote a commentary for titled “Remixing Grandma’s Voice: How to preserve her stories in the age of the iPod.” In the article, Odeli-Scruggs talks about a Mother’s Day present to her family — a digital version of an interview she taped with her grandmother in 1990. Check it out at

Odeli-Scruggs prefers using audio to tell a story because it’s “simply easier to capture, and easier [for me] to edit. I can turn a piece around fairly quickly. The equipment is lighter to carry, and the start-up costs are more manageable than video.”

She also created an audio slide show on her trip to the inauguration of Barack Obama in 2009. Check it out at In addition, last year at a teachers workshop, she created a video to explain news literacy.

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About Tim Sohn

Tim Sohn is a freelance writer and editor. He can be reached at and on Twitter @editortim. Also, check out his website at