As a brand, the last thing you want is a reputation for poor customer service. This goes beyond interactions in brick-and-mortar establishments, should they apply, and it absolutely applies to digital interactions. Today more than ever customers are reaching out via Facebook, Twitter and Yelp to ask questions and leave feedback, and the amount of digital exposure can be tremendous.
While you need to have this feedback on your radar, even more important is your response or lack thereof. To help guide you, we compiled a list of tips to keep your engagement train on the right track.