Let’s face it: one of the biggest struggles facing publishers is how to fill pages with interesting, clever, and engaging content. Ideas are hard enough to come by. Making them sing can seem downright impossible without a huge bullpen of…Read More »
Welcome to Ebyline's Quality Content Toolkit.
At Ebyline we believe quality, original content drives audience and engagement whether you're a marketer, a media channel, a niche publisher or a brand manager. Here you'll find resources and strategies for creating and sourcing original content, streamlining editorial workflow and working with freelancers.
Branded content. Native advertising. Content marketing.
All of these are hot terms among publishers looking for non-traditional sources of ad dollars and brands, agencies and marketers looking to get a channel through which to get their message out in a…
In the old days, local newspaper front pages were rife with bylines from a half- dozen or more wire services—UPI, AP, Scripps-Howard, McClatchy. Today, front pages are still wire-heavy, as are news websites, but as the news industry turns toward…Read More »
Publishers need ideas.
That goes for brands, marketers, niche content folks and the media: anyone who publishes content has to get ideas from somewhere. Even top-down content strategies often rely on freelance contributors to do the actual creative legwork and…