Are you shaping your brand’s content to your customers’ needs? To send the right message, it’s important to know who your consumers are and what about their lifestyles you can offer new or helpful information on. Ebyline spoke with Holly Rollins, president of 10-x Group, a content marketing and public relations company based in Greenville, South Carolina. Holly gave us some insight into her firm helps clients categorize customers with an eye toward content as well as how psychographics, the study of personality, can aid brands in reaching their audience. See what she had to say to make sure your content marketing is on target.
It's important to explore every avenue of digital marketing. In an ever-changing online landscape, brands must be prepared to pivot quickly as new strategies gain momentum. Many companies find that approaches like native advertising and owned content … [Continue reading]
Gordon Plutsky is the chief marketing officer at King Fish Media, based in Boston, Mass. When he’s not strategizing with clients, you might find him writing for the King Fish blog or firing off a few tweets. After all, he has a reputation to uphold: … [Continue reading]
Are you willing to fail? Content marketing can be more dangerous than you believe. Failure doesn't just mean that page views or user engagement numbers decline. It's easier than you think to hurt your brand with tasteless or offensive content. But … [Continue reading]
Caleb Wilde isn’t exactly who you think of when you hear the words “funeral director.” The 32-year-old, a student in a master’s program on “Death, Religion and Culture,” has an extremely active presence on social media. He has a blog – “Confessions … [Continue reading]