As a writer, your content portfolio is the key to your continued success. Even if you write for a niche market, a diverse portfolio is the best way to impress prospective clients and showcase your skills.
Why is it so important to develop a portfolio that covers an array of topics? We turned to freelance writer Wendy Erlien and marketing specialist Aaron Abdelmaseh to weigh in on why a diverse portfolio can boost your business and to share some tips on the best ways to create one.
It’s tough to keep a steady stream of unique ideas pouring into your content feed. Writers' block and topic oversaturation are some of a content creator's worst enemies, and maintaining a steady publishing schedule can be demanding. However, there … [Continue reading]
What makes viral content? Is there a secret formula that some content creators have managed to pin down? Even though everyone wants to see their content spread like wildfire through social media networks, there might not be a set recipe for … [Continue reading]
Why does Google Authorship look different? It’s not a mistake. There’s nothing wrong with your account, or the plugin, or the way you’ve worked through the somewhat confusing setup process. Instead, Google has voluntarily stripped down the feature, … [Continue reading]
Word of mouth has always been a great sales tool, and the model has made a smooth transition into the digital world. One example is the wealth of user reviews on product pages hosted by major retailers like Amazon, but that doesn't necessarily extend … [Continue reading]
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