Videos are memorable, no question about it. After all, who doesn’t remember the Gangnam Style video? The catchy tune and matching dance moves made it a viral hit. Today, the video has 2.1 billion hits. (Yes, billion with a ‘b’). Super Bowl ads, cat videos – let’s face it – people love video.
More and more brands are jumping on board the video train. Why? Videos can improve audience retention. Brands are always looking for ways to create and maintain customer loyalty, says Justin Kerby, the co-founder of marketing company CAVE Social. One of the best ways to do that is through branded videos.