Transparency In Marketing Also Applies To Snail Mail, AT&T

ATT Envelope 600X

AT&T is pretending to by my neighbor. My helpful neighbor, in fact, who is very much in tune with fluctuating telecom prices and packages. And as a helpful neighbor, friend, or perhaps even relative, AT&T was kind enough to let me know in writing, via snail mail, that there were some great new rates available.

There’s nothing surprising about receiving junk mail, especially from large companies. But there were some interesting traits in the AT&T message that made it stand apart from the typical credit card offers and magazine subscriptions the postal service drops off.

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Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday Marketing

With stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average of … [Continue reading]

6 New Social Media Apps Brands Are Using To Reach Audiences

New Social Media Apps

Social media apps have become a mainstay in marketing, but with 300 apps created every day, it’s not easy to know which ones are worth your time. To help you weed through the “App Amazon” we compiled a list of social media apps that small brands … [Continue reading]

Street Fight Summit Highlights: Hyperlocal Marketing And Publishing

Street Fight Summit 2014

From experimenting with hyperlocal publishing to bridging the gap between digital and real-world customers, this year's Street Fight Summit covered a number of topics. The annual hyperlocal marketing and publishing conference, which took place in New … [Continue reading]

Why Brands Should Publish Content On LinkedIn

Why Brands Should Use LinkedIn

You already write blog posts, manage your social media feeds and create email campaigns, but should brands add publishing content to LinkedIn to the to-do list? LinkedIn rolled out a new blog-like publishing feature in February. Brands can create … [Continue reading]